Français 
English 
العربية 
The Saudi French Business Council (CAFS) organized a conference on 27 October 2025 titled “Licensing Opportunities in Saudi Arabia,” in collaboration with BrandTrends, BBM Licensing, Licensing Horizons, and Licensing International.
The event explored how licensing can drive business growth in the Saudi market, bringing together global and regional experts to share insights on trends, opportunities, and consumer behavior.
Agenda highlights:
• Welcoming remarks by Eng. Faiz Alelweet, Vice President of CAFS
• “Overview and Major Trends in Licensing Worldwide” – Mrs. Maura Regan, President, Licensing International
• “Understanding Licensing: A Lever for Economic Development” – Dr. Laurent Taieb, President, Licensing International France
• “Licensing in Saudi Arabia and the Middle East” – Mr. Amer Bitar (BBM Licensing) & Mr. Philippe Guinaudeau(BrandTrends Group)
• “Saudi Market – Consumption, Distribution, and Trends” – Mr. Eric Reingewertz, Executive Advisor, Mii Research
Special thanks to Mrs. Maura Regan, Dr. Laurent Taieb, Mr. Amer Bitar, Mr. Philippe Guinaudeau, Mr. Eric Reingewertz, and all participants for their valuable insights and contributions.
